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Getting ready to sell to corporates

You have worked out that for your business, selling to Corporates is going to be worth the initial investment and on-going cost, so how do you get into selling to them? The first decision to make is where to look for your ideal customer. If you...

Starting to sell to corporates as an SME

There comes a time in the growth of your company when you start looking for bigger jobs or projects to keep the growth rolling or you need to have more predictable income to secure some continuity for you and your staff. A time when moving...

5 Things I learnt about LinkedIn

A couple of weeks ago I decided that I should get some training on the use of Linked In for the first time – you have to understand that I have been a member of LinkedIn since year one and as a technophile I didn’t...

Branding – More than just a Logo

For most people, Branding simply means having a decent Logo but that is only a very small part of the story; there are a large number of other things that go into making your brand work for you and come alive. Once you have decided what...

Seeing Visions

Running a business is a journey. When we set out, we have an idea that people will like what we sell or want what we do if we provide a service. We may do some research to find out if there is a large enough...

Culture Club

All groups of people have a culture that they feel comfortable in, whether that is in a social group or at work and we adapt our behaviour to suit the culture we find around us. From a one man band right through to multi-nationals all...